The Poor Man’s Brand Monitoring Solution – Part 2

This is part 2 of the poor man’s brand monitoring solution. In this part, we are going to look at the free keyword alerting service offered by Google. This service, much like the service published in the previous article, generates alerts via email when your specified keywords or phrases are detected. The benefit of Google alerts is the correlation of your keywords against everything they scrape whether it be web results, news, blogs, video, discussions or books.

To configure the service, simply log in to with your Google account. Once logged in, you should see the following screen:

SCRNSHT - Google - Alerts

The alerts creation form allows you to tailor your alerts to suit your needs. You are able to specify the results type, how often you want Google to check and the frequency of the alerts. Once you’re done, click Create Alert.

Google has made managing your alerts as easy as they are to set up. The alerts management screen can be seen in the screenshot below:

SCRNSHT - Google - Alerts Management

Something else to note, the alerting service is able to leverage all of Google’s advanced search operators. For example, if you wanted to monitor a certain website for keywords or a phrase, your search query would be along the lines of “ thiskeywordorphrase”. Google offer a great service with Alerts, giving you the option of setting up an unlimited number of set criteria that are able to trigger on all of Google’s services.

As always, your feedback is appreciated. Follow on Twitter for the latest updates!

Check back soon for part 3 of the series!

– J

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s