This is part 2 of the poor man’s brand monitoring solution. In this part, we are going to look at the free keyword alerting service offered by Google. This service, much like the service published in the previous article, generates alerts via email when your specified keywords or phrases are detected. The benefit of Google alerts is the correlation of your keywords against everything they scrape whether it be web results, news, blogs, video, discussions or books.
To configure the service, simply log in to http://www.google.com/alerts with your Google account. Once logged in, you should see the following screen:
The alerts creation form allows you to tailor your alerts to suit your needs. You are able to specify the results type, how often you want Google to check and the frequency of the alerts. Once you’re done, click Create Alert.
Google has made managing your alerts as easy as they are to set up. The alerts management screen can be seen in the screenshot below:
Something else to note, the alerting service is able to leverage all of Google’s advanced search operators. For example, if you wanted to monitor a certain website for keywords or a phrase, your search query would be along the lines of “site:www.thesiteyouwant.com thiskeywordorphrase”. Google offer a great service with Alerts, giving you the option of setting up an unlimited number of set criteria that are able to trigger on all of Google’s services.
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Check back soon for part 3 of the series!